Examining the Media's Role in Public Discourse

Public policy professor Stephen Buckley on the media's role in polarization, public conversation

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Duke professor Stephen Buckley

How鈥檚 the media doing in terms of educating the public and making civil discourse possible for citizens?

If the level of our discourse is a measurement of how the news media is doing, then I don鈥檛 think we鈥檙e doing particularly well. For a long time, many Americans thought of the news media as one of the honest brokers of our society. When there were issues 鈥 complicated, wrenching issues that we were working through as a country 鈥 the news media was one of the places people turned to figure out how to sort out their thinking. That goes all the way back to the Federalist Papers. All 85 of them were published as letters in various newspapers in New York. There鈥檚 a long history of our playing a constructive role in the most urgent debates in our society.

鈥淚f the level of our discourse is a measurement of how the news media is doing, then I don鈥檛 think we鈥檙e doing particularly well.鈥

Stephen Buckley

Now that role is greatly diminished, partly because of the diminishment of local newspapers and local news organizations 鈥 which has led to news deserts.  And then you also have the fragmentation of the media echo system and accompanying fragmentation of audiences. So, in short, I don鈥檛 think we鈥檙e necessarily advancing the cause of civil discourse.

When I said 鈥榤edia,鈥 I was probably being unfairly vague. Doesn鈥檛 that term suggest a bigger umbrella than ever?

The truth of the matter is that every one of us is potentially a member of the media. If something happens outside your office right now and you go out and snap a photo of it and upload it to Instagram or X, or send it to a media outlet, you are potentially committing an act of journalism. So I am careful to say 鈥榥ews media.鈥 But even saying 鈥榥ews media,鈥 that includes so much these days. And unfortunately that includes a lot of folks who aren鈥檛 practicing journalism. They鈥檙e practicing opinion writing, in that they鈥檙e writing down their thoughts. But they aren鈥檛 gathering facts and context, and there is no accountability for them.

The reality is, a lot of folks who say they鈥檙e practicing journalism, are not.

Do individuals bear some responsibility to be smart news consumers?

They certainly bear some responsibility in the same way we all bear the responsibility for voting. There are many reasons why people don鈥檛 vote, for sure. In the bigger picture, we get the democracy we deserve. We鈥檙e the ones who cast votes.

In an environment so overwhelming in terms of the amount of information, even sophisticated consumers can be duped these days. I used to tell people to vary their news diet. Have 4 or 5 trustworthy news outlets you rely on. Then I realized, that鈥檚 a lot to ask. As I think about the people in my orbit, there are very few folks I can think of who rely on 4 or 5 trustworthy news outlets.

And of course that also requires knowing or figuring out what is trustworthy, right?

That鈥檚 absolutely true. There are so many other issues that the question raises. I read recently that some percentage said they believed that Judge Judy was a member of the Supreme Court. That鈥檚 not a news consumption problem. That鈥檚 an education problem. The challenge 鈥 the crisis in public trust when it comes to the news media 鈥 is actually multifaceted in terms of its origins. Nobody has all the answers, but we each have a piece of the answer, whether you鈥檙e a news consumer, a professor, or a journalist.

What do you hear a lot about from your students?

One of the interesting things is that they鈥檙e deeply interested in how the media functions. Some of the issues we are dealing with 鈥 it鈥檚 no holds barred. We鈥檙e talking about abortion, gun violence, affirmative action in higher education. We grapple with a host of issues (like objectivity and anonymous sources) and what they mean to journalism in the current moment. These are hard, complex issues and I鈥檝e been very impressed with how candid but respectful the students are.

What is comforting and challenging is that they have lots of questions. They have embraced this notion that it鈥檚 okay to change your mind. It鈥檚 okay to not have your mind made up, even, about some of these difficult issues. That uncertainty is a gift. That鈥檚 an unusual message in our culture.

Why is uncertainty important?

I make it clear that I鈥檓 not going to be surprised if at some point they find themselves questioning opinions of their own they thought were pretty solid. With virtually every issue, at least one student 鈥 usually more 鈥 perks up and says 鈥榶ou know, after doing the readings, I really found myself thinking in a new way.鈥 I think that鈥檚 the goal of this class. It鈥檚 not to steer them to any particular opinion or way of thinking, but we鈥檇 like each student to argue with herself, to question their own assumptions.

When you鈥檙e a kid, you鈥檙e rewarded for asking questions. When you鈥檙e a toddler and keep saying 鈥榳hy,鈥 inevitably people compliment you and say you鈥檙e smart. When you get older, you鈥檙e rewarded for having all the answers. So by the time you get to Duke, you start to feel like you have to have all the answers. But that鈥檚 just not the case. No matter what you decide to pursue in life, it starts with asking the right questions.